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Tuesday, October 26, 2010

Innovation, Peta Style

The Hindu : Life & Style / Food : Wrap it up, peta style!: "Remember the song ‘Peta Rap' from the film “Kaathalan”? Here's a new twist to those words — PetaWrap. Brainchild of Rakesh Raghunanthan, PetaWrap is a kiosk that sells vegetarian and non-vegetarian wraps, shaped like Mexican burritos. Designed to resemble autos, these kiosks are set up near upmarket stores. A steady stream of customers at the Gandhi Nagar kiosk, set up near a Pantaloon showroom, includes college students with bikes and executives who drive around in cars."

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