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Monday, October 11, 2010

Amar Chitra Katha - Stories in a New World

Amar Chitra Katha- the stories we all grew up with. Now finding a different life in a new era.

Kishore Biyani eyes 40% in Amar Chitra Katha - The Economic Times: "Kishore Biyani, the CEO of Future Group, has often said retail is like religion. His group, like any other retail group, is known to factor in religious and cultural issues when preparing sales campaigns, and Mr Biyani himself is known to believe that Indian mythology holds a number of management lessons for India Inc.

So, it is not much of a surprise that the entrepreneur-retailer is in talks with the promoters of ACK Media, which owns iconic Indian comic content such as Amar Chitra Katha, Tinkle and Karadi Tales, to buy an over 40% stake.

“Mythology and storytelling has always been part of the Future Group DNA. We are looking at newer ways to impart values to the new generation and a modern way of storytelling through digital, entertainment, animation or theme parks,” Mr Biyani told ET.

“ Amar Chitra Katha was the biggest storyteller of our times and this is an opportunity for us to be the Disneyland of this country,” Mr Biyani said."

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