The social networking sites are all offering "Soupons" these days...
The move comes as sites such as Groupon have gotten extremely popular by combining social media with the power of group buying, offering shoppers daily deals on products and services in their communities. With Groupon, however, the deals are only made active once a certain number of people in a city have agreed to participate...
Ichinose said Yelp is delving into the deals market because consumers are often already intending to make some sort of purchase when they go to Yelp to check out a business reviewed on the site. And businesses have asked how they can offer discounts to Yelp users.
Yelp now allows businesses to list specials on their Yelp pages, such as a discount being offered for joining a health club when you mention the review site, which are teased on the site's front page."
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