Sales Strength Of Starbucks' Via Coffee Questioned - NYTimes.com: "Tyler Swain, a barista in Omaha, Nebraska, said his store is under intense pressure from its district manager to deliver Via sales. Swain said he has given out complimentary drinks to persuade customers to buy Via and that he has been coached to teach others to do the same.
'It is a never-ending pressure,' said Swain, who is involved in a movement to unionize Starbucks employees. 'I don't feel like a barista anymore. I feel like a salesman.'
Two business school students, who asked not to be named, told Reuters that a Manhattan barista this week gave them two free drinks in exchange for buying a package of Via."
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