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Sunday, May 30, 2010

Truth, with a pinch (or a cup) of Salt

Sugar and salt- the key ingredients for the processed food industry, are both under pressure.

Pushed to Lower Salt Use, Food Industry Pushes Back - NYTimes.com: "With salt under attack for its ill effects on the nation’s health, the food giant Cargill kicked off a campaign last November to spread its own message.
“Salt is a pretty amazing compound,” Alton Brown, a Food Network star, gushes in a Cargill video called Salt 101. “So make sure you have plenty of salt in your kitchen at all times.”
The campaign by Cargill, which both produces and uses salt, promotes salt as “life enhancing” and suggests sprinkling it on foods as varied as chocolate cookies, fresh fruit, ice cream and even coffee. “You might be surprised,” Mr. Brown says, “by what foods are enhanced by its briny kiss.”"

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