Globalization with Social Networking

Social Networks are having enormous global effects. Facebook and Twitter are drawing users from around the globe, and this is changing the nature of entertainment and work.

Social networking forces companies to rethink strategies-Corporate Trends-News By Company-News-The Economic Times: "NEW DELHI: A few days ago, a customer from Jammu & Kashmir wrote on M&M vice chairman and managing director Anand Mahindra’s Twitter page about the delayed delivery of a Mahindra Scorpio. The effect was instantaneous. Mr Mahindra replied with just two words ‘Arun, Vivek?’, referring to his senior executives Arun Malhotra and Vivek Nayer. That’s the power of social networking.

As online social networks become an integral part of our lives, it is also changing consumer behaviour like never before, and making marketers sit up. Thanks to blogging, Facebook, Orkut, Twitter and the like, people have begun making choices based on interactions and feedback from friends who also visit the online world. They are also generating content, usingit to get information on purchase plans and, of course, air grievances to a truly large and spread out audience."