5 is enough, but Gillette upgrades razor, again - Yahoo! Finance: "P&G Researcher Stew Taub said some 30,000 men were involved in testing and developing the latest Fusion over several years, with researchers studying groups of 80 subjects a day, recording how many strokes they used, which directions they shaved and other details.
'Shaving is a very complicated and precise operation,' he said.
The ProGlide will cost 10 percent more than the current Fusion, at a suggested price of $10.99 for a handle and a single shaving head.
The launch includes four new products to use before and after shaving, including a thermal scrub Taub says will mimic the effect of a barber's hot towel. They'll sell for $6.99 to $8.99."
Friday, February 12, 2010
Getting Cut, Gillette Style
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