I went to lunch with a former student of mine today. During the course of conversation he revealed that the favorite part of the international marketing course I had taught was the exercise involving aircraft manufacturers and airlines. Groups of students would be representing Boeing, Airbus, Embraer, etc., on the manufacturer side and American, Lufthansa, and China Air on the carrier side. The manufacturers would have to prepare sales presentations and the carriers have to do needs assessment. A number of students over the years have told me that this was their favorite exercise. Even this fall we tried this exercise, with the same result. What made this exercise fun was the A-380 versus the Boeing 787 fight.
Today the 787 flew its maiden voyage. Next up would be the A-350. The plain truth is in the plane fight.
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