Decade of Decadence

Frank Rich has an interesting piece in the NYT titled 'Tiger Woods, Person of the Year.' This decade has revealed quite lofty greediness- first during the internet bubble, and then the finance bubble. Enron, Worldcom, Martha, Nacchio, and plenty more defined the times. The decade is being capped off perfectly by Tiger Woods. Fortune Magazine ranked him #6 on its 'Forty under 40' list- and said this- "How powerful is the Tiger Woods brand? Consider that as soon as golf's No. 1 lost his $8-million-a-year deal with ailing GM, AT&T grabbed the empty ad space on his golf bag. Or that Woods' $100 million annual haul from tour wins and endorsements makes him the world's-highest-paid athlete and the first to hit $1 billion in career earnings. Or that revenues at Nike Golf have grown six-fold since signing Woods in 1996. Then there's the "Tiger effect": When he was injured last year, viewership dropped by half for a CBS tournament he usually headlines."

Well, Tiger may be competing for the #1 position- in areas other than golf too..