Competitive Advantage....

AN interesting article about Twitter today in the NYT- Twitter Serves Up Ideas From Its Followers. The notion is that a firm 'outsources' its innovation and idea generation and product development to its 'users.' It is interesting to tally the amount of time spent by people on Twitter, and the advantages gained by the firm and the users. No wonder that skilled jobs are being outsourced to engineers and scientists in other countries- folks here are busy generating ideas for Twitter and Facebook by freely donating their time. The point is that users are not compensated for generating ideas that make money for the firms, and the users can put their time to much better use than posting or following tweets, however sweet they may be.