GM, with the big bailout from the tax payers, is returning money in an interesting way. According to the NYT article, Buy a G.M., Like It, or Get Your Money Back, "In its first major marketing campaign since emerging from bankruptcy, G.M. is putting its new chairman, Edward E. Whitacre Jr., in the spotlight as the spokesman for its offer to give customers a full refund within 60 days on any G.M. car or truck.
The campaign, called “May the Best Car Win,” is part of G.M.’s effort to change its lingering image as a financially struggling company with substandard products. The first television ads will begin Sunday, featuring Mr. Whitacre, the 67-year-old former AT&T chief who was recruited by the federal government to lead G.M.’s reconstituted board..."
Ford issued a statement in support of legislation proposed by Senator Charles E. Schumer, Democrat of New York, that would cut by 25 percent the federal highway financing given to states that did not comply with a text-messaging ban. Ford also said it supported a similar proposal in the House by Carolyn McCarthy, Democrat of New York.
“The most complete and most recent research shows that activity that draws drivers’ eyes away from the road for an extended period while driving, such as text messaging, substantially increases the risk of accidents,” Susan M. Cischke, Ford’s group vice president for sustainability, environment and safety engineering, said in the statement.
“Ford believes hands-free, voice-activated technology substantially reduces that risk by allowing drivers to keep their hands on the wheel and eyes on the road. Ford supports a ban on hand-held text messaging while driving.”
The ban would not affect use of Ford’s in-car communications and entertainment system, called Ford Sync, which allows most mobile phones to be used hands-free. The system can also read text messages aloud to the driver.
Ford Sync is standard equipment on many models and is available on other vehicles for about $400.
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