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Monday, July 13, 2009

Full Disclosure- Necessary, but hardly sufficient...

An interesting article in the NYT ... When a Blogger Voices Approval, a Sponsor May Be Lurking...
"....Marketing companies are keen to get their products into the hands of so-called influencers who have loyal online followings because the opinions of such consumers help products stand out amid the clutter, particularly in social media.The proliferation of paid sponsorships online has not been without controversy...... Some in the online world deride the actions as kickbacks. Others also question the legitimacy of bloggers’ opinions, even when the commercial relationships are clearly outlined to readers...."

Twitter Twatter...Apparently Twitter is full of tweets about bargains...One can find everything great deals there because all companies are rushing to tweet...

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